Program, server, system, and data processing method

Abstract

Kind Code: A1 A user's behavior for each content is detected with finer granularity than the conventional technology. Kind Code: A1 The present invention provides display control for displaying a portion of content on a display and switching the portion of content displayed on the display by moving the portion to either a first direction or a second direction in accordance with a user operation. 11, a recording unit 12 that records display position information indicating a part of the content displayed on the display with a time stamp in log data, and the elapsed time from the start of browsing indicated by the log data, and displaying the content on the display. A normalization unit 14 that normalizes the log data by the total time of browsing and normalizes the display position information indicated by the log data by the total length information of the content. A program is provided for realizing, within the user terminal 10, a transmission unit 15 for transmitting log data to an external device. [Selection drawing] Fig. 2

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